mmg are the creators of some of the leading parenting and women digital mags in Australia. Established in 2009 with the birth of Mum’s Lounge, an online magazine for ‘The Woman–The Mum–The Woman’, mmg has grown to six digital mag brands with a content team that includes four editors, 200+ writers, a social media team plus a vlog creative team. mmg owns and runs the digital style mags and creates the content with the core objective of providing relevant information to our target audience in one convenient location – in their preferred medium (i.e. website, social, eDM, vlog ) – and on their device of choice (i.e. PC, Smart Phone, Tablets). Every single day, tens of thousands of Australian mums and women log into at least one mmg channel!
Mums with Kids is by far our largest audience (645,000 unique audience per month) across Mum’s Lounge, Go Ask Mum, Make It Fake It Bake It, Little Party Love and The Part Time People brands. We also have strong Women demographics on The Stylehunter Collective (75,000 unique audience per month) with audience numbers steadily increasing each month as more and more women opt in.
We are a content producer and publisher with cutting-edge media expertise, and a strong female demographic audience. We know how to make marketing campaigns on our channels deliver effective outcomes for media agencies, brands and small business alike.