Stylehunter Collective


Stylehunter Collective – for the love of style!

Stylehunter Collective is THE digital lifestyle mag for today’s busy and digitally savvy woman and connects our audience with what’s hot, what’s fashionable, what’s new, what’s different, who’s doing what and what can I buy now!

Stylehunter Collective is a recent amalgamation of three previous mags – Stylehunter, StylehunterHome and StylehunterBride – so now you can find all the daily news and up-dates on what’s happening in the worlds of Fashion, Beauty, Home, Bridal, Lifestyle and Celebrities Style in the one destination.

Our aim is to help you find style ideas, get expert tips, be inspired, have fun and enjoy living a fashionable life.

Click the information headers below to learn more about our audience and advertising options.

Overview
Stylehunter Collective offers one key target demographic; Women! Women 18-49 that are interested in ‘everything style’. Be that on trend fashion, latest hair and beauty products, tips & tricks, home decor, lifestyle luxuries or must haves …..right through to bride inspiration. Its all about the woman and content that gives them what they want, when they want it and in a tone that relate to. Our audience loves us for this!
With +200 writers, a huge diversity of relevant topics delivered with content that resonates with our audience through web, social media and email platforms, Stylehunter Collective is a highly effective influencer in the Female 25+ demographics.
Audience Stats
Unique monthly audience
  • 30,000+ average unique web audience
  • 55,000+ average unique page views
  • 20,000+ social media followers
  • 13,000+ eNews subscribers
Advertising Packages
Editor Product Review

The women of Australia know when they’re being sold to – you’ve got to do more than just advertise!

Product reviews are the modern, more effective answer to word of mouth. When delivered by a credible source, like mmg, these reviews easily cut through your target market’s objections, instilling trust and encouraging purchases. Why? Because someone they trust likes it.

If your product is relevant to the women of Australia, then there’s no question you’ll benefit from our editors saying, ”I’ve tried this and I know it works”.

Includes:

  • Editor-written review with links and details of where to buy, call to action and links to your sites
  • Article is promoted in 2 eNews Hot Spots and 2 social media Shout Outs
  • A competition to drive further engagement can be included as an additional option
Group Product Review

Strength in numbers – this is Word of Mouth advertising at its best!

The only thing better than one product review is ten or twenty! A selection of real women from our audience (that meet your target market profile) road-test your product and share their thoughts through answering questions from a tailored survey that we break out into key testamonial style responses. The full survey response is also supplied to you for your own valuable market Intel. We feature their real life ’case studies’ within an overarching Editorial. Women sharing product reviews with women gives a credibility to your product that’s powerful, authentic and believable.

Includes:

  • Editor-written review with links and details of where to buy, call to action and links to your sites
  • Competition to win the product or associated prize
  • Promotion through:
    • 2 eNews Hot Spots
    • 8 social media Shout Outs
    • Leaderboard Banner in The Stylehunter Collective product review section
Blogger Product Reviews
Blogger Product Review
Looking for high reach and target market cut through? Expand your reach – tap into our networks!
We have relationships with a large number of external bloggers who also broadcast to women.
This is the way to really boost the critical reach of your campaign and get your message to the masses.
Includes:

  • Editorial articles on The Stylehunter Collective and 4 additional targeted websites
  • Competition to win your product or associated prize
  • Competition entry is a 10 question survey to gain market Intel
  • Promotion through
    • 1 Solus eDM to mmg total mmg database
    • 12 social media Shout Outs
    • 2 Leaderboard Banners in The Stylehunter Collective product review and competition sections
Vlog Product Reviews


If you could watch a video or read the same information on a website, wouldn’t you choose the video almost every time? Well you are not alone, your target market is doing this too – big time! Consumer video consumption is BIG now and rapidly GROWING – on-line video generates more engagement than any other form of media especially on mobile. Vloggers are becoming THE influencial voice on-line and mmg has its own Vloggers who resonate with mmg audiences, present your product and deliver call to actions in a way that no other medium can!
Our key category Vlogger demonstrates your product, shares her views and key brand messages and tells people where to buy it. The type of Vlog and Vlogger selection is determined by the product and the campaign goals and can range from our Style Vlogger demonstrating how to style ‘looks’, through to roadtesting new products or services! There really isn’t any limitation …..so long as its relevant to our audience!

  • Filming, production and publishing of 1 Vlog (60-90 secs) on The Stylehunter Collective, loaded to Mum Media Group TV YouTube channel and seeded through The Stylehunter Collective Facebook
  • Promotion in 2 eNews Hot Spots
  • 2 social media Shout Outs
  • Client can also link to the video to show on own channels.
Vlog Short Series

Perfect for launching new product ranges or showing how one product can be used multiple ways! This 5 series Vlog Package builds brand awareness and brand trust with a sequence of vlogs launched 1 per week, over a 5-6 week period. We know if viewers like what they see, they’ll buy it …..and talk about it on-line creating a massive brand engagement opportunity.
Our key category Vlogger demonstrates your product, shares her views plus delivers key brand messages and tells people where to buy it.
Includes:

  • Filming, production and publishing of 5 Vlogs  (edited to 60-90 sec duration) on The Stylehunter Collective website, loaded to Mum Media Group TV YouTube channel and seeded through The Stylehunter Collective Facebook
  • Competition win your product or associated prize
  • promotion in 1 Solus eDM, 2 eNews Hot Spots and 12 social media Shout Outs
Vlog Group Product Review


We call out for a group of women that meet your target market profile to try your product. After a pre-detemined period of time, we gather them to talk about it on camera! A Womens Group trialing the product and discussing how they liked it, or that it worked for them with each other is marketing GOLD! Our key category Vlogger will lead the group review Vlog following a strategic brief to ensure the Vlog delivers on the key communications – video footage with the right content, right imagery and right length is how our our audience want to learn about products and get ideas that are right for them, right now.
Includes:

  • call out and directing target market group
  • Filming, production and publishing of 1 Vlog  (edited to 60-90 sec duration) on The Stylehunter Collective website, loaded to Mum Media Group TV YouTube channel and seeded through The Stylehunter Collective Facebook
  • Competition win your product or associated prize
  • Promotion in 2 eNews Hot Spots and 4 social media shout-outs
Vlog Series Partnership
mmg has a range of theme/interest based Vlog series partnership opportunities for brands that are looking for long term brand exposure and/or high cut though opportunities to their target market. This partnership presents the opportunity to develop a unique and strategic campaign that will have you top of mind with our audience over a 12 week period …and beyond!  There are so many creative ways we can deliver for a partner client and we are happy to share those ideas but we’d prefer to tailor something that fits perfectly with your objectives and goals. We just love getting briefed to deliver ideas on how to effectively talk to our audience and motivate them to product trial and over a 12 week period we know we can grow the brand trust cycle for your brand or product ….. meaning our audience and wider reach networks will remember you at the point of purchase long after your campaign. Contact us for further information.
Basic package includes:

  • Filming, production and publishing of 12 Vlogs  (edited to 60-90 sec duration) on The Stylehunter Collective website, loaded to Mum Media Group TV YouTube channel and seeded through The Stylehunter Collective Facebook (published 1 per week x 12 weeks)
  • category exclusivity for the series partnership period and within the vlog platform only
  • Promoted in 3 Solus eDM’s, up to 48 social media shout outs and 24-eNews Hot Spots across the relevant mmg brands
Competitions
If you want to send the masses to your product and really boost brand awareness – give one away! Our audience loves a competition and, if the prize is relevant, they’ll let their networks know by by sharing and sending it viral.
Includes:

  • an advertorial with competition
  • Promoted in 2 eNews Hot Spots and 4 social media Shout Outs
Competition with Survey
Using a survey as the competition entry mechanic is a great way to find out market Intel about your target market. Many large organisations have been happily surprised at the uptake and information they’ve received from our Female audience and at a fraction of the cost of ‘usual’ market surveys.
Includes:

  • competition and survey (up to 20 questions) and analytical survey report
  • promoted in 2 eNews Hot Spots and 8 social media Shout Outs
Casual eNews Spot
Get in front of the women of Australia! The Stylehunter Collective eNews is a highly-read e-newsletter that’s all about relevant trending articles and things women want to read, with limited advertising.
Includes:

  • 1 casual Hot Spot with an image, 50 word sell and link to your site
  • also promoted with one social media Shout Out
Solus eDM
Our monitoring shows that Solus eDM’s are by far the most widely- read of our electronic mails. They are also only about your brand and your brand message – there’s no competing ‘clutter’. With the right tone and a strong call to action, we’ll make sure your message is opened and read.
Includes:

  • an image, up to 400 word copy and URL links to your promotion
  • coupon codes can be applied
  • also promoted with 4 social media Shout Outs
Social Media packages
Facebook, Pinterest, Twitter and Instagram deliver high-impact and immediate response with the opportunity to reach a massive audience AND get them to engage with your brand.
Social media is used in most of our packages but is also an effective medium in its own right to tell our audience about your special offer, or big news and drive them to your site.
Includes:

  • 4 Shout Outs
  • an image, 50 word sell and links to your site
  • You supply the copy or we’ll write it to your brief
Geo-Targeting packages
Social Media
Want to focus on a specific geographic market with Facebook? We can geo-target your message to reach our audience and beyond in your designated single market. Get your message seen only where your target market lives.

Includes:

  • 4 Facebook Shout Outs in 1 market (defined by state)
  • an image, 50 word sell and links to your site
  • You supply the copy or we’ll write it to your brief
Solus EDM
Perfect for local business who want to reach and engage their sole state market via email. Also an ideal solution for national businesses wanting to boost awareness or grow sales in a specific key market!
Includes:

  • 1 solus eDM in 1 market (defined by state)
  • Solus includes an image, up to 400 word copy and URL links to your promotion. Coupon codes can be applied.
  • Also promoted with 4 Facebook Shout Outs in same single market
Directory
If you want to be found when our audience is searching for a product or service, The Stylehunter Collective directory of providers is for you. Our writers regularly include hyperlink references to our Directory listings within editorial features too which is an enhanced benefit.
Includes:

  • annual listing with a  500 word bio, 10 images and hyperlinks to ‘where to buy’
Banners
Banners allow you to be seen in The Stylehunter Collective sections where your target market is most active. Banners can be a singular form of advertising but we don’t recommend it – our audience is too savvy for that! They are most effective when integrated with other formats and you can select from a large top banner, or medium side banner, or really be seen with a Home Page Skin!

  • Contact us for advice on recommended placement, size and costs.

Request a Rate Card